Find Your
Fastest Path
to Growth
I help healthcare organizations identify where growth will come from, align executive teams around the opportunity, and build practical strategies that increase patients, referrals, revenue, and market share.
Framework
How I Think
Find the Constraint
Every growth challenge has a bottleneck - sometimes it's awareness, provider capacity, referrals, positioning, or investing in the wrong priorities. Before recommending a solution, I identify what's actually preventing growth.
Prioritize the Opportunity
Organizations rarely have a shortage of ideas, but rather, have a shortage of focus. I quickly evaluate competing opportunities, eliminate low-return initiatives, and identify where time, people, and investment will produce the greatest business impact.
Build Commercial Strategy
Marketing is only one lever. Sustainable growth requires aligning market opportunity, provider readiness, operations, financial goals, executive priorities, and commercial execution into one cohesive strategy.
Turn Complexity Into Clarity
Healthcare is complex. I simplify market data, financial projections, competitive dynamics, and operational realities into executive-ready recommendations that drive confident decision making.
Activate Growth
Strategy only matters if it creates momentum. Once the direction is clear, I build the roadmap, align stakeholders, remove roadblocks, and help organizations execute with confidence.
The Question
"Where should growth come from next?"
Capabilities
What I Bring
Commercial Growth Strategy
Helping healthcare organizations identify where growth should come from before deciding how to pursue it.
Executive Partnerships
Building trusted relationships with CEOs, COOs, CFOs, CMOs, physician leaders, service line executives, and healthcare marketing teams.
Market Expansion
Evaluating markets, competition, provider capacity, referral patterns, and commercial opportunity to identify high-value growth opportunities.
Business Development
Leading consultative enterprise sales conversations that focus on organizational growth rather than products or tactics.
Commercial Positioning
Transforming how organizations communicate their value through stronger messaging, executive presentations, business cases, and strategic storytelling.
Systems Thinking
Designing repeatable frameworks that improve commercial decision making, executive alignment, and long-term organizational performance.
Cross-Functional Leadership
Bringing together marketing, operations, finance, clinical leadership, technology partners, and executive stakeholders to move complex initiatives forward.
Track Record
Selected Impact
Strategic Commercial Positioning
Helped reshape how healthcare growth solutions are positioned, moving executive conversations from marketing tactics to measurable business growth through stronger commercial messaging, executive presentations, and financial business cases.
Executive Growth Strategy
Partner with healthcare executives nationwide to prioritize service lines, evaluate market opportunities, identify growth constraints, and develop measurable patient acquisition strategies.
Territory Optimization
Spearheaded executive proposal to redesign sales territories based on revenue potential, competitive density, health system consolidation, and addressable market opportunity to maximize organizational growth and improve coverage of high-value accounts.
Enterprise Business Development
Built trusted relationships with hospital executives, physician leaders, oncology administrators, specialty practices, and health systems through highly customized, strategy-first business development.
Commercial Systems
Created executive dashboards, ROI models, strategic planning frameworks, discovery methodologies, and sales enablement tools that improve executive decision making and commercial execution.
Results
Numbers That Tell the Story
$50M+
Construction contracts won + managed
Through executive proposals, business development, and strategic coordination
$26.4M
VA Clinic contract secured
Through end-to-end RFP leadership
$500K
Healthcare branding contract awarded
After delivering what a client called "the best RFP our CMO has ever seen"
325+
Healthcare leaders developed
Through a year-long enterprise leadership transformation program
25%
Annual new business target secured
Through redesigned proposal strategy and RFP process
2 → 60+
Team growth supported
Helped scale a real estate development company into a multi-disciplinary organization
Experience
Career Journey
Regional Sales Director
Target Continuum
Commercial Growth Strategy
- Lead enterprise business development and commercial growth strategy for hospitals, health systems, oncology programs, specialty physician organizations, and rural healthcare providers across a multi-state territory.
- Serve as a strategic advisor to executive healthcare leaders, helping organizations identify the highest-value opportunities for patient growth by evaluating market demand, provider capacity, referral dynamics, competitive positioning, financial return, and organizational readiness.
- Influence company-wide commercial strategy by helping shape executive messaging, solution positioning, sales methodology, ROI frameworks, discovery process, service-line strategy, and go-to-market approach used in enterprise healthcare sales.
- Served on the executive leadership committee, contributing to organizational strategy, new service development, commercial initiatives, and long-term growth planning.
- Spearheaded a strategic territory optimization initiative recommending sales alignment based on competitive density, revenue potential, health system consolidation, and addressable market opportunity to maximize company growth, improve high-value account coverage, and create more equitable revenue opportunity across the sales organization.
- Lead highly customized enterprise business development efforts with CEOs, COOs, CFOs, CMOs, physician executives, oncology leaders, and healthcare marketing teams by developing organization-specific growth strategies rather than standardized sales approaches.
- Build executive business cases that connect commercial investment to measurable patient acquisition, downstream revenue, gross profit, and long-term organizational growth.
- Leverage AI, market intelligence, financial modeling, and executive dashboards to synthesize complex market, operational, and competitive information into actionable recommendations that accelerate executive decision making.
- Develop strategic growth frameworks that help healthcare organizations prioritize investments, allocate limited resources, and focus on the initiatives most likely to generate measurable business results.
Business Development Lead & Marketing Strategist
Ten Adams / Level Ten Healthcare Advisors
Healthcare Consulting
- Led business development, marketing strategy, thought leadership, and agency growth initiatives for national healthcare consulting firm.
- Built a $375,000 enterprise leadership development program serving more than 325 healthcare leaders across a year-long transformation initiative.
- Redesigned the agency's RFP process, helping secure approximately 25% of annual new business goals while strengthening executive storytelling, proposal quality, and competitive positioning.
- Developed and facilitated executive workshops, healthcare education programs, webinar series, learning platforms, and strategic content simplifying complex topics for healthcare leaders.
- Generated presentations, eBooks, articles, and executive thought leadership focused on healthcare transformation, leadership, and organizational growth.
- Served on the Transformation Work Group helping shape the firm's long-term strategic direction, service offerings, and client experience.
Director of Marketing & Operations
Dream Design International
Real Estate Development & Commercial Strategy
- Partnered directly with the CEO to help grow a real estate development company from a two-person startup into a 60+ employee organization.
- Generated revenue through residential lot sales, bulk lot sales to builders, commercial leasing, and independently leasing a new 45-unit apartment community to full occupancy.
- Led business development, marketing, executive communications, and proposal strategy supporting commercial real estate development and company growth.
- Managed complex RFPs that helped secure more than $50 million in federal, state, healthcare, tribal, municipal, and private-sector construction contracts.
- Served as Property Manager and HOA President while overseeing resident relations, community operations, vendor coordination, and day-to-day property performance.
- Built internal systems, trained new team members, improved operational processes, and supported executive decision making across multiple business functions.
Industry Voice
Speaking & Thought Leadership
I believe our responsibility extends beyond growing organizations. It also includes sharing ideas, challenging conventional thinking, and helping healthcare leaders make better decisions. Through speaking, workshops, industry leadership, and educational content, I enjoy contributing to the conversations shaping the future of healthcare growth.
Leadership Role
SHSMD Committee Co-Chair
Educational & Editorial Advisory Board
SDSHSMD Speaker + Host
Created & Led Regional Industry Event
Community Role
SHSMD Community Ambassador
Healthcare Marketing Leadership
Speaking
SHSMD - GTM Strategy - Sept. 2026
Upcoming Instructor
SHSMD - Optimizing Teams - 2025
Workshop Facilitator
Executive Workshop
Peterson Health
C-Suite Workshop
Willis-Knighton
C-Suite Workshop
UTHSA
C-Suite Workshop
Trinity Health
Year Long, All-Leader Development Program
Kettering Health
Marketing Team Alignment Workshop
MaineHealth
Marketing Team Alignment Workshop
Social Proof
What Others Say
"You're the most non-salesy salesperson who sells a lot."
— CEO
"I feel more optimistic about our marketing and business development process than I ever have, and you are a huge part of that momentum."
— President & CEO
"Honestly, the contract process was so easy. If that's any indication of what working together will be like, I'm very excited."
— Healthcare Client
"You are crazy smart and I NEED your energy."
— VP, Marketing & Business Development
"Amazing job. You killed this. I am so proud of the thoughtfulness of this work."
— VP, Marketing & Business Development
"You're the girl that can get sh** done."
— Partner
Let's Talk
Let's Build What's Next
Whether the challenge is market expansion, provider engagement, commercial strategy, executive alignment, or accelerating growth, I enjoy solving complex business problems and turning them into practical action.
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