EXPERIENCE
WORK
TRAINING
PROGRAMS
PERSONALITY
Creative Catalyst
I’m a jack-of-all trades galvanizer, strategist, creative, and digital marketer driving growth through thought leadership development, content marketing, and RFPs.
I thrive in environments where I’m able to see our desired outcome, dig deep into the needs and goals of the end user, synthesize and distill complex—and often conflicting—ideas, and run fast to build out the game plan, resources, and communication touchpoints needed to address key pain points, overcome objections, and help us meet our goals.
Experience
Marketing Strategist
Currently serving as Marketing Strategist for Healthcare Marketing and Consulting agency, developing thought leadership content and driving company marketing, client research, and business development initiatives.
Highlight:
Leadership Development
Develop year-long leadership development program and content with three onsite retreats, monthly roundtables, weekly emails, and website for 300 member leadership team.
Highlight:
Webinar Series + Platform
Create thought leadership content and materials for lead generation webinar series and build proprietary learning platform to provide seamless user experience.Â
Highlight:
Working Genius
Facilitate Working Genius workshops for clients and agency staff, helping teams leverage their unique working styles to be more productive and fulfilled in their work.
Webinars + Training Programs
Write, design, and develop all content and materials for year-long Leadership Development Training Program including three, eight-hour in-person retreats, monthly leadership roundtables, weekly informational emails, workbooks, planners, and downloadable resources.
Write scripts and direct video shoots for short-module training series; create all content, slides, workbooks, and assets for lead-generation webinar series and promote webinar and generate demand through website, social media, and email marketing.
Run technical back-end of webinars and facilitate attendee communication, engagement, and relationship building before, during, and after webinar.
Thought Leadership Content Development
Ghostwrite workshops, retreats, emails, social media content, downloadable resources, and print materials; develop new frameworks for teaching and conveying complex ideas.
Write and design eBooks that build upon foundational concepts; prepare and submit speaking abstracts and proposals; build community through online connections; distill and package content into courses, training programs, and book outlines.
Workshop Facilitation
Develop and lead Working Genius training sessions to help clients and internal agency team discover unique working styles, celebrate their gifts and strengths, avoid conflict and miscommunications, and work more effectively and joyfully as a team.
Social Media + Email Marketing
Build out agency presence on LinkedIn, Facebook, YouTube, and Instagram, creating consistent content, interacting as the principals and organization, and developing community and relationships with clients and prospects; write and create informational emails to promote programs and services.
RFPs + Business Development
Overhaul agency RFP responses to create a more concise and compelling proposal, securing 25% of annual new business target.
Build and nurture client relationships;Â develop capabilities decks and discovery presentations to facilitate relationships with potential prospects; attend association conference to promote organization and deepen client connections.
Websites + Learning Platform
Develop content and wireframes for company website overhauls and implement on WordPress and HubSpot; manage agency website and complete periodic updates; develop landing pages for key promotional events and initiatives.
Research, Synthesis, and Product Development
Synthesize research and discovery from multiple methodologies and distill findings into decks; provide recommendations and next steps gleaned from research material; present and explain findings to client.
Conduct thorough research and develop strategy for new services and offerings—especially recruitment, retention, leadership development, and mission/vision/values—and create findings and recommendations reports, pitch decks, interactive workshops, and product packaging.Â
Project Management
Galvanize business development, marketing, and leadership development functions; collaborate with partners, clients, and vendors; provide creative direction and feedback; scope projects and develop budgets and timelines.
Organize tasks through AirTable and project management software; gain buy-in and participation from internal stakeholders; activate and launch agency initiatives.
Director of Marketing
Previously served as Director of Marketing for large-scale Real Estate Development and Property Management firm, driving rapid business growth through marketing and operational support.
Highlight:
Website Overhaul
Take over stalled out website redesign, distill brand essentials, create all copy and map layout/website wireframe. Take Copy Cure & StoryBrand to employ proven frameworks.
Highlight:
Make VP Famous
Project Tour series gets widespread engagement with people cutting out photos from the newspaper, asking for autographs, and greeting VP with posture from video stills.
Highlight:
Brand Reputation
Develop consistent content and deliver thoughtful communication to position firm in community as leader of transformation, innovation, and positive change.
Proposals + RFPs
Create extensive proposals and RFP response submittals for private, state, local, tribal, and federal business opportunities, securing two, $20 million+ construction contracts with 15-20+ yr leases.
Leasing, Sales, and Contract Management
Prescreen all sales calls and provide property data and pricing; suggest additional property options to prospective buyers; schedule walkthroughs; prepare all leases and purchase agreements; review contracts and distill deal points for CEO.
Coordinate closings and transaction completion with lawyers, title company, agents, buyers, and sellers; serve as Director of residential Homeowners Associations—fielding concerns and resolving complaints; take initiative to obtain real estate license at personal expense to bolster credibility and authority of team.
Events
Plan and prepare groundbreaking events from start to finish: design and distribute invitations, print and digital ads, and signage; plan for sound engineers, photographers, parking, tent, shovels/hats, dirt, refreshments, and live stream; prepare agendas and talking points; send thank yous; share event highlights with mailing list and on social media.
Websites
Create all copy, gather photos, and map layout of large scale website overhaul. Maintain website and update all content with new posts, videos, available properties, and special campaigns. Create and manage website for newly built apartment complex.
Project Management
Track budgets and manage invoices and payments; advocate for client needs; organize planning and design meetings with executive stakeholders; create systems to replicate positive results.
Operations + Finance
Serve as de-facto office administrator, managing operations and making strategic decisions to remove roadblocks and challenges; covered accounts payable and accounts receivable through Quickbooks; onboarded new staff; maintained and managed company insurance and liability policies.
Social Media
Manage company presence on Facebook; share project updates; create campaigns for Year in Review, project tours, before and afters, and special events. Engage with customers; market properties and events.
Design
Create proposals, presentations, newspaper ads, digital banners, signage, and exhibits using Photoshop, InDesign, Canva, and Powerpoint. Utilize sound and video files assembled with Premiere Rush, Premiere Pro, Canva, and Windows Video Editor.
Work
Developing strategic, branded content to build awareness, sell services and products, engage our customer base, and strengthen our company’s reputation.
Create lead generation webinar series top-to-bottom—taking general topic and developing company’s frameworks, content, and approach to solving key issues for healthcare leaders, write engaging webinar content, deploy multimedia exercises and activities, write + design email + social content to promote event, build landing + registration pages, create HubSpot, Zapier, and WordPress workflows, and build out proprietary learning platform on WordPress to house all materials and provide seamless user experience.
Develop all content and materials for 325+ attendee, year-long leadership development program, taking overall theme and building out three, 8-hour, onsite retreats, developing exercises and activities to engage participants in material, creating accompanying workbooks and planners, writing and distributing weekly emails, and planning and executing monthly webinar-style roundtables with industry experts. Focus on multimedia content delivery to engage leaders at all levels, encourage continued participation, and hardwire leadership habits throughout the organization.
View Site Archive
Lead generation campaign leveraging new agency positioning—packaging previous blogs and resources into all-in-one digital guide. Developed online resource, printed PDF + planner, direct mailer, and social posts promoting the guide to clients and prospects.Â
RFP copy, content, and format overhauls to focus on key metrics and KPIs—making our presentations more scannable and concise and better communicating agency story and value proposition to prospective clients. Won next step interviews, booked 25% of Yearly Agency Revenue Goals, earned client + prospect praise.
Response to RFQs for housing in the Black Hills. Branded proposal created via Canva. Online community presentation to share concept and vision with local residents unable to attend in person due to Covid restrictions. Digital presentation created by joining Canva slide animations and moving drone footage in Adobe Premiere Rush with audio track overlaid to present the neighborhood plan.
Site proposal and RFP created with InDesign. RFP designed to bring two brands together in one cohesive, united team. Previous submissions were haphazard and rushed, slapping a second brand’s cover page onto our fully designed proposal. This document blended both seamlessly, to portray elevated professionalism and intentionality.
Site proposal aims to convey site essentials in graphic, easy to skim layout. Addresses frequently asked questions, high impact metrics, and clearly indicates next steps.
Project Tour series created to allow community leaders to take a virtual project tour when in person car rides were not feasible.
Series, created via Adobe Premiere Rush and InDesign, integrated drone footage, project narrative, fun facts, and data, and was shared via Facebook and company website. Links to videos were shared via newspaper articles and digital banners and became quite a hit with the community.
Brand analysis and website map created via Canva for agency partnerships. Brand assessment addresses fonts, logos, colors, documents, mission/vision, brand personality, legacy, mobile functionality, advantages, competitors, markets, etc.
Website map drafted via Copy Cure’s “GUSTA” framework: Grab attention. Understanding. Solution. Trust. Action.
Site has been continually refined, working to simplify project access and implement Storybrand principles.
Response to formal RFP created via Adobe InDesign. Main goal: to unite three separate company brands, styles, and visions into one cohesive team presentation. Testimonial quotes, narrative, and photos from all three firms are woven together to present strong capable project team while allowing each group to shine. Secure $26.4 million construction contract and multi-million dollar, 20 year lease.
Training
Bachelor of Arts studying Business and Religion with fourteen years of coaching, consulting, marketing, branding, and strategy courses—focused on building businesses with impact and delivering transformational content online.
Business Made Simple
Donald Miller’s messaging and marketing courses built on the StoryBrand framework. Use storytelling systems to craft sales pages, proposals, website wireframes, and effective campaigns
Let's Do Launch
High touch mentorship with web designer and strategist to launch customer ready websites using proven process for marketing strategy, branding, copy and content, web design, and sales funnel creation.
Mentor Masterclass
Training for new and established Life Coaches on tools, techniques, and conversation models to create personal transformation and become a thought leader; lead an average of four live coaching sessions each week.
Copy Cure
Study best practices for copywriting that captures customer attention; delve deep into ideal customer avatar; and craft home pages and sales pages that convert.
BSchool
Training for coaches, thought leaders, and entrepreneurs on the essentials of online business including marketing, list building, offerings, profit plan, websites, and communication.
Proposal Writing
Complete Grant Seeking Basics and Proposal Writing Basics workshops from the Foundation Center in Washington, D.C. to learn effective proposal content strategies.
Programs
Utilizing the Adobe Creative Suite and Canva to create ads, proposals, presentations, and videos, often integrating functions from multiple programs per project to deliver the final result.
Personality
Consistently testing high for creation and innovation, I also test for strengths of connection and strategy – allowing me to create smart, ordered solutions to complex problems by integrating information from multiple sources and delivering a product that clearly (and beautifully) conveys what matters most.
The Reformer
Enneagram 1
Tattoo-worthy lesson from college via David Gerlernter: We are called to repair the world, create, make order, to
Tame the Chaos
“At their best, Ones have an amazing ability to see potential improvement in everything around them and also take the action to bring that vision to fruition.”
via enneagramtoday.com
Working Genius
Galvanizing + Invention
“You are good at and enjoy rallying people and inspiring them to take action around a project, task or idea.
You are good at and enjoy creating original and novel ideas and solutions.”
via workinggenius.com
Connection, Strategic, Empathy
STRENGTHS QUEST
Ideation, Adaptability
“Things happen for a reason. You are sure of it…Â You [can] sort through the clutter and find the best route…You can sense the emotions of those around you…You are fascinated by ideas [and] are delighted when you discover beneath the complex surface an elegantly simple concept to explain why things are the way they are…You live in the moment.”
PURPOSE STATEMENT
“I was created to use my talents of
Communication, Inspection, Instruction,
to perform my passions of
Leading, Promoting, Performing,
to accomplish my mission of
Achievement
by producing wins and recognition.”
via kencoleman.com
EXPERIENCE
WORK
TRAINING
PROGRAMS
PERSONALITY